When the trailer for Age of Ultron leaked last week, Marvel didn’t run around trying to shut it down (impossible to do, anyway, but we’ve all seen companies desperately try to close the barn door after the horse has run).
Instead, they tweeted this:
— Marvel Entertainment (@Marvel) October 22, 2014
and posted the high-quality version of the trailer themselves.
— Marvel Entertainment (@Marvel) October 23, 2014
When things don’t go as planned, may we all be able to pivot with such aplomb.